my story

My name is Uria Waaserman, and I was born in 1992 in the port city of Haifa. At 5 days old I was adopted by the Wassermans – Nili, Avishai and my sister Shay. My mother is an architect, and my father runs a metal processing factory which was founded by my grandfather. Their amazing talent inspired my interest in art having watched them create fantastic art designs from nature.


Before starting as a brand, I discovered a desire to create a real piece of art, handmade to absolute perfection and accuracy during my trip to Japan. I wanted to create something of high-end quality and exceptional value following the experience I acquired from my parents who are both artisans. I learned how to master the use of basic tools from a simple hammer to a complex lathe, and during a trip to Costa Rica and El Salvador, I got a chance to explore the beauty of rough design using raw materials.


At the age of 26 years old I decided to launch my brand to offer the best collections of quality handcrafted jewellery designed for jewellery and style lovers. With a passion for art and style; all combined in one piece, my goal is to become a household name in the marketplace with exclusive and top-notch quality products to appeal and delight my customers.


People love to be unique, and that’s what guides me to keep creativity at the core of my business. I understand that there are no two identical pieces of art. I pride myself on being able to infuse attention to details in expressing myself straight into every artwork.


Today I work towards bringing authenticity to the global marketplace. I love high-quality art, I believe values supersede every other thing, and I’m focused on reaching my customer’s end needs providing uncompromised quality products at affordable prices.

THREE GENERATIONS OF EXPERIENCE IN ONE SHOP

Since my grandfather’s vision to this days.